Case Study: Business Corporate Association achieves improved sales productivity and faster order processing with BlackBerry

BlackBerry Solution Helps Mexican Mobile Service Reseller Improve Sales Productivity

Business Corporate Association (BCA) is an authorized reseller of Grupo Iusacell mobile services operating retail and enterprise sales in Mexico City. Heavy traffic, lack of real-time location tracking and no remote access to up-to-date catalogs, pricing or inventory forced sales reps to return to the office to place orders, causing missed appointments, slower deliveries and lost sales opportunities.

BCA equipped field, delivery and retail staff with BlackBerry smartphones running Ubicacel (GPS routing/track­ing), Geocontrol (catalogs, inventory and mobile order forms) and BBM/email for fast communication. Managers can now assign the nearest rep, avoid traffic, and monitor time on site while reps access current product information and submit orders over-the-air—resulting in higher sales productivity, faster order processing, fewer mistakes and improved customer satisfaction.

Business Corporate Association

Benjamin Castillo Alba

General Director