Case Study: Jindal Steel & Power Ltd. achieves faster response times and higher sales productivity with BlackBerry

BlackBerry Solution Helps Boost Sales Team Productivity On-the-Road

Jindal Steel & Power Ltd., a large Indian steel and power producer with over $2 billion in annual revenue, relied on a nationwide sales force that spent much of its time on the road. Because reps could not access office systems while away, they handwrote notes and later entered data manually, causing delays, inaccuracies, slow customer responses and bottlenecks in approval processes.

Jindal equipped 200 sales staff with BlackBerry smartphones and a custom Indience InfoSystems application that syncs meeting data with the central IT system and Microsoft Exchange, enabling near‑real‑time visibility for executives. The change boosted sales productivity, sped customer responses and approvals, reduced human error, shortened the sales cycle and improved customer satisfaction.

Jindal Steel & Power Ltd.

A. K. Gupta

Assistant General Manager for Corporate IT