Case Study: Maple Leaf Sports & Entertainment (MLSE) achieves secure, always-on mobility and extended battery life with BlackBerry

Blackberry Keeps Maple Leaf Sports & Entertainment In The Game

Maple Leaf Sports & Entertainment (MLSE), a leading North American sports and entertainment company that owns the Toronto Maple Leafs, Raptors, Air Canada Centre and several digital channels, needed to run a fast-paced, event-driven operation that stretches beyond normal business hours. The organization faced challenges around keeping executives and staff connected during long, unpredictable days, supporting tens of thousands of fans in-venue, and protecting sensitive information on devices used by traveling personnel.

MLSE addressed these needs with BlackBerry 10 Z30 smartphones, BBM, BlackBerry Server and upgraded wireless infrastructure—enabling simplified device management, strong security controls and reliable, long-lasting battery life. The result: executives stay organized and reachable through extended workdays, IT gains peace of mind and cost-efficient data handling, and MLSE is advancing fan engagement with planned BBM Channels and apps for real-time content and in-bowl experiences.

Maple Leaf Sports and Entertainment (MLSE)

Dave Hopkinson

Chief Commercial Officer