Case Study: Mad Energy NW boosts lead quality and lowers cost per lead with Blackbelt Commerce Meta Ads

Mad Energy NW cuts lead costs by 50% with Blackbelt Commerce

Mad Energy NW, a solar energy provider, struggled to generate qualified leads using Google Ads despite a high monthly budget. Their campaigns resulted in a low conversion rate and mostly unqualified or spam leads. They partnered with Blackbelt Commerce to enhance their lead generation strategy.

Blackbelt Commerce reallocated half the budget to Meta Ads, implementing a content-driven strategy with an educational e-book and precise audience targeting. This solution from Blackbelt Commerce dramatically improved lead quality and cost-efficiency, doubling the conversion rate and cutting the cost per lead by more than half while generating hundreds of highly actionable leads per month.

Mad Energy NW