Case Study: ZERO—The End of Prostate Cancer achieves streamlined peer-to-peer fundraising and richer donor data with Blackbaud's JustGiving

ZERO - Customer Case Study

ZERO—The End of Prostate Cancer is a mission-driven nonprofit that has helped save 10,000 lives and provided 130,000 mobile screenings and 48,000 medical co-pays. To grow support and make participation effortless, ZERO needed a simple, intuitive peer-to-peer fundraising solution that anyone could use—regardless of technical skill or social media presence—while reliably capturing fundraiser and donor data.

ZERO adopted JustGiving from Blackbaud, a branded, customizable crowdfunding platform (used in 160 countries and driving over $6B raised) that lets supporters create fundraising pages in a couple of clicks and integrates with Blackbaud’s CRM and payment systems. The result: faster campaign launches, reduced administrative work through automated data capture, broader engagement with new campaign types (tribute, one‑offs, seasonal), and stronger donor pipeline development.

ZERO

Jeremy Reynolds

Director of Digital Marketing