Case Study: YWCA of Greater Miami‑Dade builds a strong development department and boosts fundraising with Blackbaud's Raiser’s Edge NXT

YWCA of Greater Miami-Dade - Customer Case Study

YWCA of Greater Miami‑Dade, a nonprofit focused on eliminating racism and empowering women, needed to strengthen its development function and reposition its brand. When Director of Development and Communications Barbara Norland came on board, the organization had no formal donor tracking system and the board tasked her with building a professional development operation from scratch.

They implemented Raiser’s Edge and Raiser’s Edge NXT (integrated with their financial system) with guidance from a Blackbaud representative, giving the team a unified donor database and tools for tracking, analysis, and targeted communications. The new platform supported a stronger year‑end appeal, increased contributions on Give Miami Day, and enabled an aggressive strategic growth plan to expand fundraising and stewardship.

YWCA of Greater Miami-Dade

Barbara Norland

Director of Development and Communications