Case Study: YIVO expands reach to 12,000 and gains nearly 300 new email subscribers with Blackbaud's Luminate Online

YIVO - Customer Case Study

YIVO Institute for Jewish Research preserves and promotes the history and culture of East European Jewry through research, education, and a world‑class archives. Facing a dated fundraising platform, YIVO needed a modern solution to streamline email marketing, support event planning and execution, simplify online donations, and integrate with Raiser's Edge.

YIVO implemented Luminate Online with GO! training and launched a viral Yiddish‑quiz email campaign developed with expert Dr. Eddy Portnoy. The campaign reached nearly 12,000 people, posted a 27.2% open rate, 10% click‑through rate and 3% action rate, and added about 300 new subscribers; the same approach has already driven 16 new sustainers and generated 800 sign‑ups for an upcoming online Yiddish class.

YIVO

Eddy Portnoy

Organization’s Internal Expert