Case Study: World Vision achieves record fundraising growth and donor-centric efficiency with Blackbaud CRM

World Vision - Customer Case Study

World Vision, a 70‑year‑old Christian humanitarian organization operating in nearly 100 countries, needed to scale fundraising, reach the most remote and vulnerable populations, and stay donor‑centric while minimizing overhead and managing global staff changes. After completing its largest-ever $500 million campaign, leadership wanted to use data and strategy to set even more ambitious goals and sustain momentum.

By implementing Blackbaud CRM, World Vision centralized donor histories, used metrics to plan and pace asks, and improved supply‑chain, mobile banking, and communications capabilities. The technology helped increase corporate cash donations by 26%, boost product donations by about 88% (from 48,000 to 90,000 pallets), supported events like assembling 1,000 hygiene kits, and improved donor service and efficiency—enabling the organization to pursue an even more ambitious campaign.

World Vision

Bernadette Martin

Manager of Corporate Engagement