Case Study: World Animal Protection achieves higher fundraising and donor engagement with Blackbaud's Luminate Online

World Animal Protection - Customer Case Study

World Animal Protection, a global animal welfare organization, needed to act fast after the April 2015 Nepal earthquake to protect animals and fund short- and long-term recovery. The team had to launch an integrated email, social and remarketing campaign in under 48 hours and update messaging in real time, knowing that generic appeals would be less effective than personalized asks.

Using Luminate Online’s advanced segmentation and real-time reporting, they tailored appeals for monthly donors, high-value supporters and new donors, automated opt-outs after giving, and adjusted ask amounts and social content on the fly. The campaign drove more donors and higher average gifts, improved engagement and retention with a welcome series and impact updates, and strengthened long-term support for disaster recovery and advocacy work.

World Animal Protection

Kay Marks

Director of Development, Individual Giving