Case Study: War Child Canada achieves rapid donor growth (185% new donors, 205% total) and 100× ROI with Blackbaud

War Child Canada - Customer Case Study

War Child Canada is a humanitarian organization that for more than 20 years has protected and supported children and communities affected by armed conflict, reaching roughly 500,000 people a year through education, opportunity, and justice programs. The charity struggled to engage individual donors efficiently—relying on 15 separate systems that wasted staff time, lost data, and prevented rapid responses to media-driven moments of public interest.

By implementing Blackbaud’s integrated marketing and fundraising solutions, War Child was able to launch a targeted campaign in minutes after news of the South Sudan famine, sending to 17,000 contacts and running a three-month effort that delivered nearly 100x return on the initial marketing investment. The organization saw a 185% increase in new donors and a 205% increase in total donors, enabling tangible program outcomes (e.g., seeds and training for 1,800 farmers, ox-ploughs for 50 households, goats for 75 farmers, and livestock training for 200 farmers).

War Child Canada

Brock Warner

CFRE Director of Community Giving and Innovation