Case Study: Wales Air Ambulance achieves tenfold database growth and sustained fundraising during COVID-19 with Blackbaud Raiser’s Edge NXT

Wales Air Ambulance - Customer Case Study

Wales Air Ambulance is a charity that responds to around 2,500 missions a year and needs to raise about $13.5 million annually to fund 24/7 services. Before adopting new tools the team relied on an old, server-based CRM and manual processes, leaving donor data fragmented, limiting segmentation and stewardship, and preventing remote working—problems that were exposed and amplified by the COVID-19 pandemic.

By moving to Blackbaud Raiser’s Edge NXT and testing the JustGiving integration, Wales Air Ambulance gained cloud-based, real-time syncing of fundraising pages (including Strava campaigns), automated acknowledgements and email journeys, and consolidated reporting. The result: a tenfold growth in their database, faster staff return-to-work during lockdown, more effective, targeted fundraising (their virtual Walk Wales raised nearly $85,000), and operational savings from retiring an unnecessarily costly website.

Wales Air Ambulance

Mark Stevens

Head of Fundraising