Case Study: Vecova uncovers major gift prospects and boosts $40K Giving Tuesday matches with Blackbaud Prospect Insights

Vecova Finds Untapped Major Gift Potential, Streamlines Processes with Blackbaud Software

Vecova, a nonprofit serving people with disabilities since 1969, faced fundraising setbacks after the COVID‑19 pandemic: they had to rebuild their development team and discovered their Blackbaud Raiser’s Edge NXT donor data was inconsistent and outdated, causing many major gift prospects to be overlooked.

By adopting Blackbaud’s Prospect Insights (AI-driven predictive modeling and wealth screening) and integrating it into Raiser’s Edge NXT, Vecova quickly identified and qualified 72 major gift prospects, streamlined prospect assignment and engagement, and saw immediate results — four donors provided $40K in Giving Tuesday matching gifts (50% of matching donors were identified through the tool) and an identified supporter made a $5,000 online gift, contributing to a sustained increase in giving.

Vecova

Kathy Bhana

Fundraising Associate