Case Study: Cancer Research UK achieves a 35% boost in online fundraising and integrated event management with Blackbaud TeamRaiser®

Uses TeamRaiser to Achieve a More Integrated Approach to Event Fundraising

Cancer Research UK, a charity that relies entirely on public donations to fund life‑saving cancer research, runs volunteer‑led events such as Relay for Life to unite communities and raise funds. The organisation needed to improve the participant experience and adopt a more integrated, scalable approach to event fundraising to boost awareness and income.

The charity implemented Blackbaud’s TeamRaiser®: a fully branded, cloud‑based platform that centralises registration, online donations, real‑time reporting, event management, email and social sharing, and complex accounting for year‑round events. The result was a cost‑efficient expansion of online channels, a 35% increase in online funds versus 2011, more donations qualifying for Gift Aid, and evidence that increased peer‑to‑peer email activity from participants drives higher fundraising.

Cancer Research UK