Case Study: World Wildlife Fund boosts online donations and donor retention with Blackbaud Luminate Online

Uses Blackbaud Luminate Online to Meet its Online Constituent Communication Needs

World Wildlife Fund (WWF), the world’s largest conservation organization, needed to replace several disparate tools with an integrated online platform to support advocacy and fundraising while syncing with its offline database. WWF also wanted non-technical staff to build targeted donation forms and campaigns themselves, and to address challenges to sustained giving caused by credit card expirations and banking changes.

WWF implemented Blackbaud Luminate Online (Email Marketing, Fundraising, Advocacy and Personal Fundraising), enabling multi‑series email campaigns, dynamic ask strings, conditionalized content, and easy campaign creation by non-technical staff, plus supporter-created tribute sites for peer fundraising. The platform improved sustained giving management and drove strong results: a holiday reminder boosted revenue 55%, a self-service card update drive yielded a 5% response, and the second email in a renewal series increased revenue by 79%.

World Wildlife Fund