Case Study: University of Texas at Dallas achieves 1,324% increase in online donors with Blackbaud NetCommunity

University of Texas at Dallas Alumni Relations Increases the Number of Online Donors 1,324 Percent Using Blackbaud® NetCommunity™

The University of Texas at Dallas Alumni Relations team needed a stronger web presence and easier ways for alumni to interact with the school, while also giving staff control to update content and reducing time-consuming manual entry into their Raiser's Edge database. As a small team, they required greater efficiency and reliable, up-to-date information to improve engagement and avoid frustrating constituents.

They implemented Blackbaud NetCommunity integrated with The Raiser's Edge, enabling branded, personalized emails, tracking of opens/clicks/transactions, online self-service for alumni to update contact info and subscriptions, and automatic syncing into the CRM. The result: a dramatic rise in online donors (1,324%), better-targeted communications and reporting for campus units, quicker, data-informed outreach, and improved alumni engagement even from small personal touches.

University of Texas at Dallas