Case Study: University of North Florida achieves major alumni gifts with Blackbaud's Target Analytics (ProspectPoint)

University of North Florida Uses Target Analytics™ To Drive New Focus on Alumni Giving

The University of North Florida (UNF), a public urban university with 14,120 students and some 38,000 alumni, faced a challenge turning alumni affinity into sustained philanthropic support because development staff lacked detailed insight to prioritize cultivation efforts across its alumni base.

UNF engaged Target Analytics’ ProspectPoint™ custom modeling service to analyze its alumni records and create a targeted cultivation plan. The results enabled immediate relationship-building with top prospects and focused planned-giving outreach, yielding a $100,000 new-donor gift and a $250,000 planned gift, with ProspectPoint™ continuing to guide UNF’s efforts to convert graduates into lifelong donors.

University of North Florida