Case Study: University of Louisville achieves digital transformation of advancement operations with Blackbaud CRM

University of Louisville digitally transforms advancement operations

The University of Louisville, a state-supported research university in Kentucky with three campuses, needed to modernize its advancement operations. Its legacy CRM forced Advancement Services into manual, time-consuming processes and limited reporting, making it difficult to support strategic decision-making and long-term planning.

By migrating to Blackbaud CRM—implemented on time and on budget—UofL gained a unified constituent view, one-click reports and dashboards, and automated workflows for gifts, records, major gifts, and stewardship. Intuitive customization and Power BI integration delivered self-service reporting, reduced the reporting burden, improved operational efficiency, and established a flexible platform to support strategic initiatives for the next decade.

University of Louisville

Cindy Wentworth

Associate Vice President for Advancement Services