Case Study: University of London achieves scalable fundraising and six-figure donations with Blackbaud Enterprise CRM

University of London - Customer Case Study

The University of London Development Office, created to connect the university with alumni, supporters and the public, faced a complex fundraising challenge: a small team needed a scalable system to manage a large, overlapping constituent database and support an ambitious philanthropic strategy. With over 120,000 students across its member institutions, the office required a solution that could cope with high volumes of records and evolving fundraising needs.

They implemented Blackbaud Enterprise CRM and Blackbaud Internet Solutions, going live with CRM in under six months and online donations/events within three months. The system became the institutional record for philanthropic funding, now handling gift processing, acknowledgements and online engagement, and has already helped raise six-figure donations while being configured to support future growth.

University of London

Karl Newton

Head of Development Operations