Case Study: University of Georgia achieves record-breaking fundraising and operational efficiency with Blackbaud CRM

University of Georgia - Customer Case Study

The University of Georgia, the state’s flagship public university serving 36,000 students and a global alumni network, faced a fragmented advancement landscape: multiple legacy sub-systems, inconsistent constituent data, and limited visibility into fundraising capacity and communications that hindered coordinated, data-driven development efforts.

By adopting Blackbaud CRM, Blackbaud Internet Solutions, and Target Analytics—with a L.A.I.T. prospect-scoring model—UGA centralized more than 15 sub-systems, enabled 700+ users, and managed over 1,000 marketing efforts and 900 events (33,000 registrants, 12,000 attendees). The unified solution improved pipeline tracking and prospect prioritization, resulting in doubled revenue versus the prior eight-year average, four consecutive years of record fundraising (surpassing $200M in FY2017), 24% year-over-year growth in FY2017, 94% growth over four years, and a 192% five-year ROI.

University of Georgia

Derek Clark

Director