Case Study: University of Georgia achieves $250M rolling fundraising average with Blackbaud CRM

University of Georgia achieves $250 million rolling fundraising average with Blackbaud CRM

The University of Georgia needed to scale and modernize fundraising to meet ambitious goals—centralizing alumni and donor data, improving targeting and reporting, accommodating younger donors’ payment preferences, and reliably handling high‑volume giving events while tracking progress toward a rolling $250M annual target.

By implementing Blackbaud CRM and integrations (PayPal/Venmo, ResearchPoint, donorCentrics, visualization tools, Salesforce Marketing Cloud) plus automated batch processing and a custom goal‑metric system, UGA created a single source of truth, streamlined gift processing, and improved analytics. The result: a rolling $250M fundraising average, about 6,000 Dawg Day transactions batched and applied within 72 hours, stronger donor engagement, and more data‑driven campaign performance.

University of Georgia

Jeff Garmon

Executive Director of Advancement Information Technology, Advancement IT