Case Study: University Medical Center Foundation achieves faster, smarter donor cultivation with Blackbaud's Raiser’s Edge NXT

University Medical Center Foundation - Customer Case Study

University Medical Center (UMC) Foundation raises funds to support hospital services, facilities, and patient programs but struggled to track constituent actions and prioritize who to cultivate. Business manager Holli McClanahan identified the need for a more intentional, data-driven cultivation strategy after bbcon 2015, as the team previously spent weeks researching potential donors and lacked clear insight for post-event follow‑ups.

UMC migrated to cloud-based Raiser’s Edge NXT with embedded SKY AI and SKY Analytics, which automated interaction tracking, surfaced high-capacity prospects, and recommended next steps. As a result, staff now focus on prescriptive actions instead of manual research, accelerating follow-ups and converting small givers into major donors (for example, a Radiothon supporter), saving time and expanding the major-donor pipeline.

University Medical Center Foundation

Holli McClanahan

Business Manager