Case Study: United Way organizations achieve streamlined operations and significant time savings with Blackbaud solutions

United Way Brand - Customer Case Study

Blackbaud has partnered with United Way organizations since 1991 to address the challenge of managing and streamlining diverse operations—fundraising, online marketing, payments, accounting and data hygiene—across organizations of every size. Hundreds of local UWs use Blackbaud tools (e.g., 43 on CRM, 28 on online marketing, 25 on accounting, 22 on peer-to-peer, 10 on data services, 9 on payments) to reduce manual work and better focus staff on mission-driven work.

Blackbaud delivered a tailored suite—Raiser’s Edge NXT and eTapestry for fundraising and CRM, Luminate Online and Blackbaud Online Express for digital engagement, TeamRaiser for peer-to-peer, Financial Edge NXT for accounting, and Target Analytics for data quality—that streamlined workflows, improved constituent engagement and reporting, and cut administrative time. Results include concrete time savings (about 2 hours/month, ~25 hours/year, from automated recurring invoices) and faster, more efficient operations for smaller UWs so staff can spend more time cultivating donors and advancing their missions.

United Way Brand

Margie Solochier

VP of Finance and Administration