Case Study: UNCF achieves 320% online fundraising growth and raises $17M with Blackbaud's Luminate Online

UNCF - Customer Case Study

UNCF, the nation’s largest and most effective minority education organization, helps more than 60,000 students attend college each year and has raised over $4.5 billion since 1944. In the mid-2000s its website was generating less than $100,000 in annual donations and the team lacked in-house digital fundraising expertise, leaving online giving largely untapped.

By partnering with Blackbaud to implement Luminate Online and ongoing Success Services (along with Raiser’s Edge, TeamRaiser and other tools), UNCF gained strategic guidance, optimized fundraising pages, and supported 25 local offices with peer-to-peer sites. The results were dramatic: online giving tripled in 2006 and tripled again in 2007, increased 320% over its first full year, raised more than $17 million online over a decade, and grew sustainers by nearly 750%.

UNCF

Denise A. Scott

National Director