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A Blackbaud Case Study
Two Ten Footwear Foundation is a longtime support network for the roughly 300,000 people working in the U.S. shoe industry. As factories move overseas and major retailers close (for example Payless’ mass store shutdowns), the foundation needed to reach displaced and younger workers more quickly, modernize communications, and reduce dependence on a single gala that currently provides most of its revenue.
By adopting Blackbaud solutions for grantmaking, fundraising, marketing, and analytics and revamping its digital outreach (website, online relief apps and text-to-join), Two Ten streamlined operations and decision-making. Today 90% of relief requests originate online, response times are down 60%, committees access near-instant data to target help, and the foundation delivered millions in aid and scholarships—keeping nearly 800 families housed in 2018.
Lisa Tacker
CRM Manager