Case Study: Trinity Health Foundation achieves 60% increase in year-end giving with Blackbaud's Luminate Online and Essentials with Go!

Trinity Health Foundation Grows Online Fundraising 60% with Luminate Online and the Essentials with Go! Program

Trinity Health Foundation, a private nonprofit that raises philanthropic support for Trinity Health Hospital System, struggled to engage donors after targeted equipment drives often fell short—leaving contributors feeling their gifts didn’t matter. The Foundation also relied on limited year-end mailings to recent donors, which blocked acquisition of new and younger supporters, and staff needed a low‑technical solution they could manage internally.

By adopting Luminate Online and the 12‑month Essentials with Go! consulting program, the Foundation launched simple, mobile‑friendly, single‑page donation flows and multi‑message campaigns integrated with direct mail, social, radio and web. Within months online gifts rose from $1,500 to $19,325, year‑end revenue grew by $15,000, and overall year‑end giving increased 60%, while the team gained the tools and confidence to expand donor outreach.

Trinity Health Foundation

Jodi Smith

Foundation Director