Case Study: Victor Chang Cardiac Research Institute increases online donations and donor engagement with Blackbaud Online Express (Givalanche)

The Victor Chang Institute and Givalanche

The Victor Chang Cardiac Research Institute, a leading Australian heart research charity founded in memory of Dr Victor Chang, needed a better way to grow online donations and public awareness—many online gifts went unnoticed and didn’t inspire further support. Increasing social visibility and donor engagement was a priority to expand their supporter base and fundraising reach.

By adding Blackbaud’s Online Express with Givalanche—an easy “tick-a-box” social sharing feature—to their donation forms, the Institute instantly let donors broadcast gifts via Twitter, Facebook and email. The result was immediate and measurable: one $25 donation triggered eight additional gifts within five minutes, turning small contributions into a $150 uplift, and Givalanche is now active on all their online forms to drive ongoing donor acquisition and awareness.

Victor Chang Cardiac Research Instittue

Eliana De Sousa

Victor Chang Cardiac Research Instittue