Case Study: The Salvation Army Southern Territory boosts fundraising efficiency and donor engagement with Blackbaud Enterprise Fundraising CRM

The USA Southern Territory Empowers Fundraisers with Blackbaud Software

The Salvation Army Southern Territory serves communities across 15 states and manages fundraising and donor engagement for 6.5 million constituents, but it needed a way to reduce administrative burden and keep data organized across 600+ users and multiple locations. To support those efforts, the organization uses Blackbaud Enterprise Fundraising CRM, along with integrations and tools like Power BI and BrightVine’s Data Loader.

Blackbaud helped The Salvation Army Southern Territory streamline batch interactions, automate follow-ups, simplify data imports, and access check images directly in the CRM. The result has been faster data management, fewer manual tasks, better reporting and donor tracking, and hours saved for fundraisers so they can focus more on relationship-building and mission impact.

The Salvation Army Southern Territory

Debbie Diaz

Assistant CRM Director