Case Study: The University of Kansas Health System achieves major gift pipeline growth and a $1.1M planned gift with Blackbaud’s Grateful Patient Solution

The University of Kansas Health System - Customer Case Study

The University of Kansas Health System needed to rebuild its grateful patient fundraising after an initial in-house effort “crumbled.” As a large, multi-site academic health system with a growing major gifts program, it lacked a sustainable, HIPAA-compliant process and the technology to reliably identify high-potential patient prospects for major and planned gifts.

Working with Blackbaud—using the Grateful Patient Solution, ResearchPoint, and Raiser’s Edge NXT—the health system automated daily inpatient reporting, pre-screened and segmented prospects, and synced secure research data to assign solicitors and track outreach. In the first three years the program produced 1,267 new patient prospects, yielded a $1.1 million planned gift commitment from one donor, and prompted the hiring of three development directors to expand grateful patient fundraising.

The University of Kansas Health System

Marcella Jewell

Director of Development Operations