Case Study: The Salvation Army Southern Territory achieves streamlined operations and improved reporting with Blackbaud Enterprise CRM

The Salvation Army Southern Territory - Customer Case Study

The Salvation Army Southern Territory, a major U.S. provider of social services, faced operational constraints from disparate, manually augmented databases that slowed fundraising, limited executive reporting, and made it difficult to measure impact and respond to rising demand during an economic downturn.

To address this, the Territory implemented Blackbaud Enterprise CRM on the Infinity platform, enabling integrated multi-channel marketing, automated batch processing, executive KPI reporting via an open web-services API, and disaster response integration. The result is a single, accessible data platform that delivers a 360-degree view of constituents, faster reporting and donor engagement, improved transparency and coordination, and quicker, more effective disaster-relief response.

The Salvation Army Southern Territory