Case Study: The Salvation Army in Canada boosts annual giving by $22M and saves $250K with Blackbaud Raiser’s Edge NXT

The Salvation Army Canada - Customer Case Study

The Salvation Army in Canada, a national charitable presence since 1882 serving vulnerable people across 400 communities, faced operational strain from an antiquated local receipting program that relied on third‑party vendors and created slow, cumbersome processes—especially during peak giving seasons like Christmas—which risked donor satisfaction and timely stewardship.

By migrating its receipting and donor data into Blackbaud Raiser’s Edge NXT, led by the internal data team, the organization eliminated the third‑party vendor (saving about $250,000 a year), reduced receipt and reporting times from days to minutes, and enabled targeted fundraising work that drove a 30% year‑over‑year increase in direct mail giving and a $22 million lift in annual donations. The move also set up better campaign alignment, cleaner data governance, and plans for a data warehouse to expand reporting and insights for fundraisers.

The Salvation Army Canada

Adrian Enciso

Data Project Manager