Case Study: The Peregrine Fund increases year-end campaign revenue by 675% with Blackbaud Strategy Services

The Peregrine Fund - Customer Case Study

The Peregrine Fund, a nonprofit founded in 1970 that works on raptor conservation for more than 100 species in 65 countries, knew how to raise funds offline but struggled to replicate that success via email. Despite using some best practices like audience segmentation and tailored content, the organization saw only modest year-end email results and wanted to improve donations and conversion from its digital campaigns.

Working with Blackbaud Strategy Services, The Peregrine Fund refocused its 2012 year-end effort on stronger email content—clarifying gift impact, improving storytelling and follow-up messaging, adjusting delivery timing, and incorporating successful offline elements like a matching gift. The results were dramatic: donations rose from 32 to 200, total revenue increased from $3,700 to $25,000 (a 675% year‑end revenue increase), and donation form conversion climbed from 13% to 38%, while the nonprofit also gained repeatable strategies for future email fundraising.

The Peregrine Fund