Case Study: The National Advertising Benevolent Society achieves near-100% user adoption and cleaner data with Blackbaud Raiser's Edge NXT

The National Advertising Benevolent Society - Customer Case Study

The National Advertising Benevolent Society (NABS) supports wellbeing across the UK advertising and media industry and funds its work mainly through corporate donations and events. After using The Raiser’s Edge since 2012, NABS found internal training and consistency lacking, with only about half the staff using the fundraising system and data quality suffering. A 2015 strategic review led the organisation to adopt Raiser’s Edge NXT to address these issues.

Raiser’s Edge NXT’s intuitive interface, unlimited licences and mobile access allowed NABS to rapidly expand users across the charity, streamline data entry and track touchpoints more effectively. Adoption rose to nearly 100%, data became much cleaner, teams saved time in the field, and the charity gained a consistent, evidence-based platform to support fundraising, research and future planning.

The National Advertising Benevolent Society

Louise Thompson

Senior Communications Manager