Case Study: The Tenement Museum achieves 60% online ticket sales and donor revenue growth with Blackbaud

The Lower East Side Tenement Museum - Customer Case Study

The Lower East Side Tenement Museum, which preserves and interprets the living conditions of 19th‑century immigrants and welcomes about 44,000 schoolchildren annually, faced operational limits: guided tours cap at 12–15 people, there was no real‑time online availability so visitors were often turned away, and the museum lacked a system to capture visitor data and cultivate donors.

The museum launched a new website and onsite booking kiosks with real‑time scheduling and integrated the system with Altru CRM, creating a single record for every visitor and enabling targeted follow‑up. Results: online/advance sales rose to 60% (from 30%), daily sales increased 10%, individual giving grew 14% and average membership gifts jumped nearly 60%, transaction fees now stay with the museum, and freed resources have been redirected to guide training, subsidized school rates, building improvements and new programs.

Tenement Museum