Case Study: Dominican Sisters Of Peace achieves record supporter engagement and donor growth with Blackbaud

The Dominican Sisters of Peace Successfully Reengages Lost Supporters with Segmentation and Multichannel Communications

Dominican Sisters of Peace, a faith-based organization formed in 2009 by merging seven congregations, faced the challenge of consolidating seven different supporter databases and improving outreach with limited staff. They needed a single, secure constituent system and a stronger online presence to steward current supporters and reengage lapsed donors.

They implemented Blackbaud solutions (Raiser’s Edge NXT, Online Express, Target Analytics) and launched a new website, using segmentation and automated, multichannel communications (email, social, direct mail, phone) to personalize outreach. The results included 818 new donors in 2017, conversion of 65 lapsed supporters into renewed donors within two months, a more than 45% increase in social followers in three months, and the organization’s most successful year to date.

Dominican Sisters Of Peace

Alice Black

Director of Mission Advancement and Communications