Case Study: Chest Heart & Stroke Scotland achieves over 60% online event registrations and a unified supporter view with Blackbaud NetCommunity

The Chest Heart & Stroke Scotland uses Blackbaud NetCommunity to Develop their Online Fundraising and Communications Strategy

Chest Heart & Stroke Scotland is a century-old charity that began combating tuberculosis and now focuses on coronary heart disease, stroke and other chest illnesses. The organisation struggled with fragmented data—staff could see donations but not whether donors were also event participants or sponsors—and needed a way to accept online donations and event registrations and run email marketing.

They selected Blackbaud NetCommunity, which integrated smoothly with their existing Raiser's Edge and provided consistent online branding for registration and payments. The platform drove more than 60% of registrations online for the first event, enabled 24/7 sign-ups to boost funding potential, and gave the charity a single, unified view of supporters and their activities.

Chest Heart & Stroke Scotland