Case Study: The Canadian Cancer Society Alberta/Northwest Territory achieves deeper constituent relationships and 569% higher email value with Blackbaud's Raiser’s Edge and Luminate Online

The Canadian Cancer Society Alberta/Northwest Territory - Customer Case Study

The Canadian Cancer Society Alberta/Northwest Territory, founded in 1938, works to eradicate cancer and support those affected by it. As younger, more connected generations emerge, the Society needed to engage digital donors while continuing to serve a strong older supporter base, unify online and offline donations, and avoid overloading constituents with irrelevant emails.

By using Raiser’s Edge and Luminate Online (linked via a connector), the organization unified constituent profiles, segmented communications, and added analytics to optimize campaigns. This data-driven approach improved conversion tracking and targeted outreach, deepened relationships across channels, and delivered a 569% higher value per usable email address versus peers.

The Canadian Cancer Society Alberta/Northwest Territory

Robert Pegg

Online Systems Specialist