Case Study: Texas Children's Hospital achieves a 40% average gift increase and 5.7:1 ROI with Blackbaud's Connection360

Texas Children’s Hospital Foundation - Customer Case Study

Texas Children’s Hospital, a nationally recognized pediatric hospital in Houston, needed to expand fundraising reach while controlling costs and working with limited staff. The challenge was improving direct fundraising results and finding the right audiences for solicitations without dramatically increasing resources.

They ran a three‑month test of Target Analytics’ Connection360, using existing donor files to deliver targeted online ads alongside direct mail. The campaign delivered 3.7 million impressions, raised average gifts by about 40% with a similar response rate, generated 30% more revenue for the test segment, and produced an overall ROI of 5.7:1, prompting the hospital to adopt the solution for future campaigns.

Texas Children’s Hospital