Case Study: Swim Across America increases online giving 20% and unifies national branding with Blackbaud NetCommunity

Swim Across America Connects Constituents and Creates Consistent Branding with Blackbaud NetCommunity

Swim Across America is a national nonprofit that raises funds and awareness for cancer research through community swim events, engaging nearly 2,000 swimmers annually and having raised over $25 million to date. Rapid growth created a need for a scalable database and a website management solution that would let local chapters maintain their sites while presenting a consistent national brand.

The organization implemented The Raiser's Edge for donor management and Blackbaud NetCommunity for website management, using multi-facility functionality to give local chapters editing ability within a unified design. As a result, online giving increased 20%, 59% of total contributions now come through NetCommunity, and integrated online/offline databases save time and improve insight into supporter interactions.

Swim Across America