Case Study: Subaru achieves measurable nationwide philanthropic impact with Blackbaud

Subaru - Customer Case Study

Subaru’s corporate responsibility program, built around its Love Promise and led by Sandy Capell, has grown from a handful of partners to a nationwide effort that engages employees, 670+ hometown charities, and thousands of customers through the annual Share the Love event. The scale and distributed nature of giving, volunteering, and grant work made it difficult to aggregate activity and answer the question Sandy asks most: “What does this really mean?”—i.e., how to measure true impact across communities and programs.

Using Blackbaud’s AngelPoints, Blackbaud Outcomes, and Blackbaud Grantmaking, Subaru centralized volunteer logging, grant management, and outcome tracking with geographic tagging and easy reporting. The systems let field staff capture results in real time, enabling a holistic impact story—supporting place-based work like the Camden, NJ initiative—and quantifying program outcomes such as the Share the Love program’s $250 per vehicle donation, more than $118 million donated lifetime, and a retailer match of over $2 million this year.

Subaru

Sandy Capell

Corporate Responsibility and Philanthropy Manager