Case Study: Sesame Workshop achieves doubled online donors and 44% higher average gifts with Blackbaud Sphere eMarketing

Sphere eMarketingTM Helps Sesame Workshop Double its Online Donors

Sesame Workshop, the nonprofit behind educational children’s media like Sesame Street, aimed to grow its online fundraising but was raising very little through its website. The organization needed a way to engage supporters via email and required the new online solution to integrate with Blackbaud’s Team Approach donor management system.

Sesame Workshop implemented Sphere eMarketing Advanced to build a “Support Us” giving sub-site, use dynamic segmentation for highly targeted email appeals, and create on-demand integration between Sphere and Team Approach. Within a year online donors doubled, a “Tickle Me Elmo Giveaway” added 8,000 email addresses in a month, and integrated direct mail and online campaigns produced a 44% higher online average gift.

Sesame Workshop