Case Study: Shriners Children's achieves streamlined donor management and improved reporting with Blackbaud CRM

Shriners Children’s Improves Data Management and Reporting Efficiency with Blackbaud CRM

Shriners Children’s, a nonprofit healthcare system with 19 hospitals, needed a better way to manage donor interactions and fundraising across a complex, multi-hospital network. Existing processes relied on clunky, error-prone Excel reports and inconsistent referral assignments, making it difficult to track giving patterns, hospital-specific gifts, and timely follow-up.

They implemented Blackbaud CRM with customizations and developer support to centralize data, create advanced interaction attributes, and build referral categories and reports. The change eliminated manual workflows, improved reporting and visibility for fundraisers, saved time, reduced errors, and enabled more proactive donor management—resulting in clearer insights and better fundraising outcomes.

Shriners Children's

Beth Inman

Senior Director, Prospect and Donor Research