Case Study: Seed Savers Exchange achieves higher conversion and 61% boost in average donations with Blackbaud Optimized Donation Forms

Seed Savers Exchange - Customer Case Study

Seed Savers Exchange (SSE), a nonprofit founded in 1975 that preserves heirloom seeds and educates the public, wanted to improve its online giving experience—particularly mobile donations—to drive higher conversion and larger gifts. Based in Decorah, Iowa and a Blackbaud customer since 2018, SSE needed a streamlined, donor-friendly form to simplify giving.

By adopting Blackbaud Raiser’s Edge NXT Optimized Donation Forms (with Blackbaud Merchant Services), SSE implemented a mobile-first, streamlined checkout and an ask ladder of suggested gift ranges. The result: a 10% year‑over‑year uplift in holiday campaign conversion rate and a 61% increase in average donation (from $112 to $181), with staff eager to expand use via social channels.

Seed Savers Exchange

Kristin Eggen

SSE Gift Officer