Case Study: Walk the Walk achieves multi‑million fundraising growth and increased online engagement with Blackbaud's everydayhero

See more funds raised through branded event fundraising solution Heroix

Walk the Walk began 15 years ago when 13 women Power Walked the New York City Marathon in their bras to raise money and awareness for breast cancer. The movement grew into a grant-making charity that has raised over £82 million, largely through its MoonWalk and SunWalk events. As supporters rapidly adopted online fundraising, Walk the Walk needed to move away from generic third‑party pages (used until 2009) to a branded, user-friendly solution that would promote the charity and make fundraising easier.

By partnering with everydayhero in 2010, Walk the Walk launched fully branded, customizable fundraising pages with social sharing—pages that typically raise about £22 more than generic alternatives. Within 12 months, over 50% of online supporters adopted the new system, raising more than £3.5 million; by 2011, boosted by wider online promotion, total fundraising topped £4 million and 92% of fundraisers preferred the charity’s platform, increasing engagement and revenue.

Walk the Walk