Case Study: Second Harvest Heartland boosts major- and mid-tier donor targeting with Blackbaud's ProspectPoint analytics

Second Harvest Heartland - Customer Case Study

Second Harvest Heartland, the largest hunger-relief organization in the upper Midwest, takes a highly data-driven approach to fundraising but faced a capacity challenge: it could only engage a limited number of supporters one-on-one and needed a way to better identify and nurture mid- and major-tier donors with real giving potential.

To address this, it partnered with Target Analytics/Blackbaud and implemented ProspectPoint predictive models (Individual Major Gift Likelihood, Planned Gift Likelihood, and Target Gift Range) that blend gift history, financial and demographic indicators, and other consumer data to score and rank prospects. The models helped staff prioritize high-value, engaged donors, extend targeting within annual appeals beyond simple RFM signals, and position the organization for stronger long-term fundraising outcomes to support its mission.

Second Harvest Heartland

Connie Schlundt

Director of Individual Partnerships