Case Study: Save the Manatee Club achieves 3X #GivingTuesday fundraising and a 360° supporter view with Blackbaud Luminate Online

Save the Manatee Club - Customer Case Study

Save the Manatee Club, founded by Jimmy Buffett and former Florida Governor Bob Graham, protects Florida’s manatees through education, research, rescue, advocacy and legal action. The organization was using multiple marketing platforms that left supporter data siloed, making it difficult to understand donor behavior and build lasting relationships.

In summer 2015 Save the Manatee Club implemented Blackbaud Luminate Online to run email marketing, fundraising and advocacy on one platform, integrate online and offline giving, and launch automated welcome communications. The unified supporter view enabled more targeted outreach, tripled the organization’s previous #GivingTuesday fundraising record (208 donors, 197 new) and significantly boosted engagement.

Save the Manatee Club

Tonya Higgins

Director of Development and Operations