Case Study: Salem State University achieves targeted outreach and streamlined operations with Blackbaud

Salem State University’s advancement team supplements small staff with collaborative tools and data-driven insights

Salem State University, a Massachusetts public university with a small but collaborative advancement team, needed to streamline operations and improve communication while stretching limited staff resources. The university’s challenge was to move away from bulky, static contact lists and blanket messaging toward more efficient, data-driven outreach that supports fundraising, award management, accounting, and campus-wide collaboration.

By adopting integrated Blackbaud solutions for fundraising and CRM, analytics, marketing, fund accounting, and award management, Salem State gained the data and segmentation tools to target audiences precisely and eliminate cumbersome list management. The result: more relevant communications and better engagement, smoother internal collaboration across campus roles, and dependable vendor support that helps the team scale its impact.

Salem State University

Jane O’Leary

Event Technology and Website Management Specialist