Case Study: Riley Children’s Foundation achieves 26% online fundraising growth and stronger donor engagement with Blackbaud

Riley Children's Foundation - Customer Case Study

Riley Children’s Foundation, a leading pediatric healthcare network, partners with communities across Indiana to fund world-class care for children. Despite raising millions through more than 90 student-led Riley Dance Marathons and other events, the foundation struggled to capture robust donor and participant data and to capitalize on end-of-year giving, limiting its ability to engage and steward new supporters.

By adopting Blackbaud solutions—including Luminate CRM, Luminate Online, and TeamRaiser—Riley can now track dance marathon participants and donors, connect email addresses to constituent profiles, and deliver targeted online communications. These changes strengthened donor relationships across the lifecycle and helped grow online fundraising by 26%, while improving end-of-year giving and overall constituent engagement.

Riley Children’s Foundation

Matt Keller

Database Administrator