Case Study: Daniel Stowe Botanical Garden achieves 94% increase in search traffic and stronger engagement with Blackbaud

Redesign and SEO Help Website Traffic and Engagement Increasex

Daniel Stowe Botanical Garden, a 380‑acre public garden on Lake Wylie in the Carolinas, offers seasonal displays, a conservatory and nature trails. The organization needed to improve search rankings, increase website traffic, and create a clearer homepage hierarchy to better serve visitors and members and strengthen its online brand.

Partnering with Blackbaud, the garden completed a redesign and implemented SEO Scorecard recommendations to optimize for local search and reorganize content for easier navigation. The changes drove a 94% increase in monthly search traffic (4,631 → 9,000), a 51% rise in average visit duration (1:55 → 2:53), and a 10% increase in pages per visit (3.16 → 3.47), boosting engagement and support for the garden’s mission.

Daniel Stowe Botanical Garden