Case Study: Pretend City Children’s Museum achieves streamlined operations and increased donor engagement with Altru from Blackbaud

Pretend City Children’s Museum - Customer Case Study

Pretend City Children’s Museum in Orange County is a hands-on, 17-exhibit museum that serves about 200,000 visitors a year and hosts programs, events, screenings, and birthday parties. With so many services and touchpoints, the museum needed a single, integrated solution to manage ticketing, memberships, and fundraising while helping staff know families and streamline daily operations.

By adopting Blackbaud Altru, Pretend City gained a 360-degree view of visitors, real-time front-desk alerts, and mobile access so staff can update records anywhere. Linking data revealed new donor opportunities (for example, a member connection that led to donated staff radios), improved operational efficiency, kept services running during outages, and freed staff to focus more on member activities and the museum’s educational mission.

Pretend City Children’s Museum

Sandra Bolton

Executive Director