Case Study: Pennsylvania SPCA achieves a 365% increase in donations with Blackbaud Raiser's Edge NXT and Online Express

Pennsylvania SPCA - Customer Case Study

The Pennsylvania SPCA, the state's oldest and largest animal welfare organization, needed a mobile-friendly, integrated online giving solution to streamline donations and reduce manual data entry during a critical fundraising season (December accounts for 25% of annual donations). Staff were juggling multiple systems for CRM, online giving, and email marketing, which made it harder to capture accurate donor data, process tributes and recurring gifts, and efficiently solicit lapsed supporters.

By migrating to Blackbaud’s Raiser's Edge NXT with Online Express (plus related Blackbaud services), PSPCA launched a single, user-friendly platform in time for #GivingTuesday. Within weeks they saw dramatic improvements versus 2015: tribute gifts +149%, online gifts +259%, number of gifts +255%, and dollars given +365%. The new system also improved donor data quality, increased recurring gifts, helped recapture lapsed donors through expanded email reach, and boosted staff productivity and prospecting.

Pennsylvania SPCA

Katie Fritz

Manager of Development Operations